This one be around for a while, looks like a rogue, acts like a rouge but is it a rogue in the true sense.
MBAM and SAS doesnt pick it up
It does'nt control the computer with constent popups when closing, no force reboots, F/Ps are created and removal is done manually via Add/Remove, C:Programs, registry removal also removes the setupxv icon from the Control panel
HKEY_CURRENT_USER\Software\MalwareRemovalBot
This can be found in the Google ads on jotti, its only in a regional zone as jotti explain in email
Something odd about the name below

I did email Igor about the name abuse, we shall see if I get an answer
setupxv Properties info: Version
- Company:Igor Pavlov
- File Version:4.42
- Internal Name:7zS.sfx
- Original File Name7zS.sfx.exe
- Product Name:7-Zip
- Product Name:4.42